About Ashutosh Tandel.
Founder of Your Local Marketer — a Sydney-based digital marketing consultant who works directly with small businesses and startups.
Hi, I'm Ash.
Ashutosh Tandel (Ash) is a Sydney-based digital marketing consultant with a background spanning content, branding, social media, SEO and creative production.
He started Your Local Marketer because he believes small businesses deserve the same quality of marketing that big brands take for granted — without the agency complexity.
His approach is direct and practical: understand the business first, then build marketing that actually fits.
Ashutosh works with founders and small business teams who want clear thinking, honest advice and someone who gets things done.
Based in Sydney. Available for marketing projects, retainers and even consultations over a coffee to know your brand better.
Broad experience, applied practically.
Ashutosh brings experience across a wide range of marketing disciplines — which means he can help with strategy, content, campaigns and creative work, rather than just one piece of the picture.
Content & Copywriting
Writing and content strategy across digital and print — from web copy and blog articles to email campaigns and marketing materials.
Branding & Design
Visual identity, brand development and graphic design — creating materials that look consistent and professional across every channel.
Digital Campaigns
Planning and running digital marketing campaigns — from Google Ads and paid social to SEO and email sequences.
SEO & Search
On-page and local SEO — helping businesses get found by the right people through improved search presence and content strategy.
Email Marketing
Email strategy, campaign creation and list management — building and maintaining communication with audiences over time.
Creative Production
Video editing, events, communications and creative project management — bringing marketing ideas from planning to finished output.
Practical, collaborative and direct.
Marketing shouldn't be complicated. The work is most effective when there's a clear brief, honest communication and a shared understanding of what success looks like — without the layers that slow things down.
Ashutosh works best with clients who are willing to have straightforward conversations about their goals, their constraints and what they can realistically commit to. That makes for a better working relationship and a better outcome.
Every engagement starts with listening — understanding the business, the audience, the competitive landscape and what's already been tried. From there, the focus is on practical work that makes a measurable difference, not impressive-looking reports that gather dust.
Where possible, the aim is to build your team's own capability over time — so you're not indefinitely dependent on external support for things you could reasonably manage in-house.
Honest advice
If something isn't the right fit or won't deliver a meaningful return for your business, that gets said — even if it's not what you hoped to hear.
Clear communication
No jargon, no vague updates. You'll know what's being worked on, why and when to expect it — throughout the engagement.
Budget awareness
Small businesses operate with real constraints. Recommendations are made with your budget and capacity in mind — not just what's theoretically ideal.
Measurable outcomes
Marketing activity should connect back to a clear business outcome. The focus is always on work that moves things forward in a way you can see.
The advantages of working directly with one consultant.
You deal with the person doing the work
No briefing an account manager who then briefs a strategist who then briefs a writer. Your requirements are heard by the person responsible for delivering them.
Lower overhead — more value for your budget
Agency pricing includes the cost of running a large team, office space and multiple management layers. A freelance consultant passes those savings on to you.
Flexibility that fits your business
Need intensive support for a launch, then lighter touch afterwards? That's a straightforward conversation — not a contract renegotiation.
Genuine knowledge of your business
Working closely with one consultant means they build real context about your business over time — rather than re-briefing a new team member every few months.