Marketing, written plainly.
Short, practical articles for people running small businesses in Sydney. No jargon, no theory for its own sake.
Articles
Why most small business marketing fails before it starts
Most small businesses jump straight into tactics without a clear strategy underneath. Here's the one thing to fix first, and three questions that will change how you think about marketing.
Read article →How to build a simple marketing plan when you don't know where to start
A straightforward framework for small business owners who need a clearer picture of their marketing priorities without spending weeks on a formal plan.
Read article →Choosing the right social media platforms for your small business
Not every platform is worth your time. A practical guide to working out where your audience actually spends time, and focusing your energy there.
Read article →Local SEO basics: how to get found in Sydney searches
The fundamental steps that help local businesses appear in searches from people nearby, from Google Business Profile to on-page content and local citations.
Read article →How to get your business found in ChatGPT and Google AI answers
More customers now ask ChatGPT and Google AI who to call. Here is how to check what they say about your business, fix wrong details and get found.
Read article →How often should a small business post on social media?
Posting every day is not the answer. See what Australian Government advice and real data say, and build a posting plan you can actually keep.
Read article →Instagram SEO for small business: how to get found on Instagram and Google
Your Instagram captions can now help customers find you on Google as well as Instagram. Learn where to put the words that get you found.
Read article →What I'm writing next.
Not published yet. If one of these would actually help you now, say so and I'll bump it up the queue, or just answer your question directly.
- What to actually post when you don't know what to post
- Why brand consistency matters more than a perfect logo
- Is Google Ads worth it for a small local business?
- The free and low-cost marketing tools worth using
- How to measure your marketing when you're a small business
- Why email marketing still works for small businesses
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